Live: David Lorentzen

February 15, 2017 / 03:00 PM UTC
David is a social media expert and ad-specialist who is engaging in dialogue with customers. He offers down-to-earth advice, solutions that can be currently implemented and evaluation of current Social Media practices.

Moments / Social posts, reactions and insights from the event

Show the picture based on who the audience is. Like in Apollos case; don't use the picture of the happy family for the audience who are divorced or single. Show them a photo that fits their life situation

Stop thinking content first, look at the audience type and make the type of content based on that individual's life situation


Check out David Lorentzen's inspirational slides on targeting and retargeting on social media! Join the live Twitter talk on #SCW2017